Channel Ten will be the new television home
of the Big Bash League after the details of Cricket Australia’s new
broadcast rights deal were officially announced today.
The new deal means that the BBL will be the only sports league in
Australia with all of its matches
on free-to-air television, taking the format to a new audience all around the country.
TEN Chief Executive Officer and Managing Director Hamish McLennan said: “We are delighted to join forces with Cricket Australia as its exclusive domestic Twenty20 cricket partner and we look forward to a long, successful partnership.”
“The Twenty20 Big Bash League is a great competition and TEN and Cricket Australia will make it a major free-to-air television event.
“Our agreement with CA fits perfectly with TEN’s strategy of bringing big television events to a broad audience”.
Cricket Australia was also very pleased to welcome Channel Ten as a new broadcast partner for the KFC BBL T20 competition.
“We created BBL for one compelling reason – to create a cricket offering for kids, families and females in our efforts to hold our place as Australia’s favourite sport,” Sutherland said.
“That strategy is working and it is very gratifying that we have been able to build a new highly- successful domestic sports competition which after only two summers is capable of earning a slot as premium free-to-air TV content.”
Sutherland also paid tribute to FOX SPORTS for the work they did in helping establish the BBL.
“I would like to pay tribute to Patrick Delany and FOX SPORTS for their outstanding work helping us launch and establish BBL and for creating the platform of awareness and success for the competition.
“The BBL is bringing lots of new fans to cricket and being on Ten gives us the ability to engage with even more fans than ever before.
“The BBL broadcast deal justifies our strategy of investing in the BBL’s development up front over the last two summers on the basis of creating a new, domestic-based BBL revenue stream for Australian cricket down the track.”
on free-to-air television, taking the format to a new audience all around the country.
TEN Chief Executive Officer and Managing Director Hamish McLennan said: “We are delighted to join forces with Cricket Australia as its exclusive domestic Twenty20 cricket partner and we look forward to a long, successful partnership.”
“The Twenty20 Big Bash League is a great competition and TEN and Cricket Australia will make it a major free-to-air television event.
“Our agreement with CA fits perfectly with TEN’s strategy of bringing big television events to a broad audience”.
Cricket Australia was also very pleased to welcome Channel Ten as a new broadcast partner for the KFC BBL T20 competition.
“We created BBL for one compelling reason – to create a cricket offering for kids, families and females in our efforts to hold our place as Australia’s favourite sport,” Sutherland said.
“That strategy is working and it is very gratifying that we have been able to build a new highly- successful domestic sports competition which after only two summers is capable of earning a slot as premium free-to-air TV content.”
Sutherland also paid tribute to FOX SPORTS for the work they did in helping establish the BBL.
“I would like to pay tribute to Patrick Delany and FOX SPORTS for their outstanding work helping us launch and establish BBL and for creating the platform of awareness and success for the competition.
“The BBL is bringing lots of new fans to cricket and being on Ten gives us the ability to engage with even more fans than ever before.
“The BBL broadcast deal justifies our strategy of investing in the BBL’s development up front over the last two summers on the basis of creating a new, domestic-based BBL revenue stream for Australian cricket down the track.”
No comments:
Post a Comment